Last year, I realized that a few of our employees did not have the best intentions when they came to work. It seemed like their goal was to slack off and avoid work, and it was really frustrating. I realized that I had to do something in order to make things right, so I started working with them to train them. I also installed a camera system and explained the consequences of their actions. Within about six months, we were able to completely overhaul things, and it made a huge difference. This blog is all about keeping employees productive and on track, so that you can keep your company viable.
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Keeping Employees Productive
Make Your Grand Opening Stand Out With Gripping Mailers
Grace Hanson
When your business is ready to open, you want your customers to know in advance. Mailers are a great way to do this. Learn how to make your business envelopes and accompanying inserts stand out, so your grand opening has as many new customers as possible when you open the doors.
Business envelopes
Many businesses choose to use business envelopes to announce grand openings, current sales, and new events. A business envelope has a professional appeal that regular postcard mailers don't have, and is less likely to be mistaken for junk mail. Make your business envelopes stand out by doing the following:
- use action colors, such as purple, bright yellow, blue, green, or black with bold gold lettering
- boldly print your company name on the front and back
- use engage verbiage on the back, such as 'new', 'grand opening' or 'new customer sale'
Mailers
Your mailer insert should appear exciting, clearly state your event (grand opening), what your business is about, and why a customer should visit you. Add any of these incentives to your mailer:
- free gift offers for first customers
- door prizes for buyers
- free food/beverages/entertainment
- coupons or discounts for your grand opening
Customers are most likely to attend your grand opening if you have an address and map on your mailer as well, along with a list of available services or merchandise they can take advantage of. Keep your mailer a single page long if you can, and include images of your merchandise or building for customers to reference.
Making mailers count
Mailers should be addressed to recipients by name, since people respond better to advertising that sounds personal to them. Rather than stating the common 'to current resident', try to use a person's last name on the business envelopes. If you can, mail out handwritten business envelopes instead of pre-printed addresses. The effect resembles a personal letter or card, which a potential customer is more likely to open and not disregard as junk. If you cannot address each person by name in a mailer, try to use inviting verbiage, such as 'to our friendly (your town) neighbor', or 'special recipient'. This sounds more intriguing than 'current resident' does.
Mailers are a great way to make your grand opening known, and a terrific incentive to get customers to your door. In keeping your mailers exciting and personal to the people who receive them, you can have a successful grand opening and allow people to see what your business is really about. For more information on mailers and other products, contact a professional like The Print Shop.
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